about.
Making beauty & wellness a moment.
Eat Beautiful began with a wake up call.
A couple of years ago, our founder Rachel Jay, landed in ICU with a severe sodium imbalance. In just three weeks, she lost 8kg, despite being perfectly healthy and fit beforehand.
The cause? An asymptomatic case of Covid that triggered severe hyponatremia and threw her body completely off balance and reset her entire life.
That experience changed everything.
What it revealed was simple...
Feeling at home in your skin doesn't come from perfection or having it all together.
It’s not about chasing the next miracle cream or adding another step. It’s about the small, intentional choices that build radiance from within.
It comes from finding beauty in the everyday moments.
We create and curate for the woman who wants beauty to feel natural, sustainable and part of her daily rhythm.
Join the EB Insider List to be first to know when the next chapter arrives.
Because beauty begins within… and the ritual starts here.