
Hi, I'm Rachel, the founder of Eat Beautiful.
I first created Eat Beautiful in 2013 as a digital platform exploring beauty, wellbeing and the way we live.
More than a decade later, the idea behind the brand hasn't really changed.
I've always been fascinated by the things that make us look good, feel good and ultimately, make life good.
The beauty products worth buying. The treatments that actually make a difference. The food we eat. The places we go. The things happening in culture. And all the little choices and rituals that make up a life.
Because I've never believed taking care of yourself should become your entire personality. It should help you live your life.
That's what Eat Beautiful is today: an editorial beauty and lifestyle brand for women who care about how they look and feel, but have plenty of other things to talk about too.
Beautiful skin. Beautiful life.
AND THEN WE STARTED MAKING THINGS...
In 2023, a severe sodium imbalance landed me in ICU and completely changed the way I thought about hydration.
After more than a decade working in wellness, hydration was something I'd somehow overlooked. But when I went looking for something I genuinely wanted to drink every day, nothing felt quite right.
Everything seemed designed for sport or performance. Too salty. Too sweet. Or another thing I was supposed to drink because it was good for me, rather than because I actually enjoyed it.
I wanted everyday hydration. I wanted it to taste really good. And if I was going to drink something every day, I wanted it to do something for my skin too.
So we created Beauty Hydration, collagen, electrolytes, magnesium and vitamin C in one daily drink designed for your body and skin.
It's the first product from Eat Beautiful.
And we're only getting started.
R x
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RACH'S PROFESSIONAL BIO
Rachel Jay is the founder of Eat Beautiful and host of the Top 3% Global and Top 5 Australia The Rachel Jay Podcast. A leading voice in the wellness space, with more than a decade across wellness, media and communications.
Her work has featured conversations with internationally recognised authors, leading health experts and some of Australia's most well known voices in wellness, while her own insights have been featured across podcasts, media and industry events.
Rachel brings her curiosity about beauty, wellbeing, culture and the way women live to Eat Beautiful both through its editorial world and the products it creates.
Find more on Rach here:
IG: http://instagram.com/racheljay__
TikTok: http://tiktok.com/@theracheljay
Website: http://racheljay.co
Podcast: https://podcasts.apple.com/au/podcast/the-rachel-jay-podcast/id1510873239